When you shop on the online store, Mac Cosmetics free shipping is available and a great way to save extra money that would otherwise go to shipping costs. Can I get free shipping at MAC Cosmetics? These items are often marked down by 40% for continuous savings any time of the year. There are always fantastic MAC Cosmetics sale and MAC Cosmetics clearance products listed online and these are typically for “goodbye” products or items that are only available for a limited time. MAC Cosmetics promo codes and online deals: FAQs Does MAC Cosmetics offer a sale? MAC Cosmetics’ seasonal salesįor the holidays, MAC Cosmetics rolls out amazing discounts and MAC Cosmetics deals that can help you save money on Christmas gifts and many some of their most popular makeup products. Previously, the store has offered MAC Cosmetics coupons for significant savings during Memorial Day. Previous perks have included MAC Cosmetics coupons for 25% off storewide and a free gift with orders of $65+. The MAC Cosmetics Black Friday sale is an awesome way to get quality makeup at a discounted price point. What are the best times of the year to save at MAC Cosmetics? The MAC Cosmetics Black Friday sale Since there are so many discounts and sales by MAC Cosmetics, we have complied some of the most efficient methods to save money:
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This professional user-generated content is then added to the store experience as content for future consumers.What are the best ways to save at MAC Cosmetics? Furnished as a makeup bar with professional makeup artists, it became an open source platform for influencers to come in and freely create their own events and content, all powered by MAC. The digital integration also allows the brand to leverage TenCent’s smart retail system, targeting high propensity lookalike consumers in the vicinity of the store, driving footfall traffic, and retargeting consumers post-visit to repurchase via the WeChat mini-app, effectively taking the “e” out of eCommerce.Īnother key part of this revolutionary social commerce business model is the second floor of the MAC store. This is just the start of an integrated online-to-offline experience where the MAC WeChat mini-program becomes your passport to everything the brand has to offer, from gesture-initiated AR interactive device engagement and product personalization to social content from Little Red Book.īecause Gen Z consumers dislike being pestered by sales staff, the entire store experience is almost entirely self-served, from discovery, engagement and validation to purchase and payment via their WeChat wallet.Īnd because every in-store engagement is digital, every consumer action becomes part of their data signature, allowing MAC to accurately drive them to the next experience, raising effectiveness and cross-sell opportunities. Upon entry, digital totems greet you and invite you to scan for a WeChat check in, instantly displaying a personalized greeting. The entire MAC store experience is seamlessly integrated between physical and digital via WeChat. These were tailored to three key product categories for MAC: Lipstick, Eye Shadow and Foundation. Utilizing intensive development of CX, interaction design and technical innovation, our in-store touch screens and mobile interfaces created highly interactive engagement between digital devices and physical products that eliminated purchase barriers and pain points. The result of six months of development, we began with a deep dive into shopper behaviour using cognitive walkthroughs, exit interviews and customer focus groups to understand how Gen Z buys makeup in store.
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